(🔥LAST DAY SALE🔥)PrimeBrow Pencil

PrimeBrow Pencil’s strokes mimic real brow hair that look right at home on mature women.

Sparse Brows… Bald Spots… Gray Hair.

Bin Your Failed Brow Products Bag!

Pre-programmed to deliver full, well-groomed brows that frame your graceful face

Sturdy Micro-Fine Tip

Neither too hard. Nor too crumbly and soft. This precise point deposits a little bit of pigment at a time, mimicking the exact thickness of healthy eyebrow hair. No matter how careless the strokes!

Natural Color Match

Rich pigments that aren’t harsh against pale skin. Five shades meant to flatter and glam women over fifty. Two options just for graying brows.

Incredible Staying Power

All-day wear – that’s what she said. Our testers are blown away by how water-resistant, smudge-proof, and long-stay PrimeBrow Pencil is! Thanks to our proprietary Magnetic Pigments™.

Fresh, Framed, Groomed. In Minutes.

PrimeBrow Pencil Application

From Legally Blonde to Fifty Shades of Gray - Colors For Women Over 50!

80% of queens struggle to find the brow product hue that suits them. We’ve made it easy.

For blonde, strawberry blonde or red hair and fair complexion.

For women with darker hair.

For women with cooler hair tones or gray/graying blonde/medium brown hair.

For women with gray or graying dark brown-black hair.

For women with medium to dark brown hair and warm undertones.

All Your Brow Needs Met. With the Versatile PrimeBrow Pencil.

1/ Outlining: Lightly outline the bottom edge of your brows using short, feathery strokes. From the inner corner towards the outer corner.

2/ Full & lush: Spot areas with thinning or fewer hairs? Use PrimeBrow Pencil in upward strokes, mimicking natural growth. Creamy formula with Magnetic Pigments™ sticks, and stays on. Blend with the spoolie.

3/ Adding depth: Delightful selection of mature-friendly shades assures a complete and natural color match. Even if you have gray or graying locks. Waxes in the formulation allow pigments to adhere to your own brow hair for zero-mess darkening.

4/ Shaping unruly brows: Plenty of eyebrow fuzz… but don’t know what to do with it? Use our spoolie brush to style and tame unruly growth, adding strokes as needed to (finally) twin your brows.

Aces Fashion. Great For Brow Health.

Vitamin E

Deeply hydrates the brow hair shaft, reducing dryness & frizz. Strengthens hair follicles.

Castor Oil

Promotes fuller, thicker eyebrows and a more defined arch.

Sunflower Oil

Non-greasy moisturizer conditions brow hair and improves skin resilience.

Hypoallergenic. Dermatologist tested.

Customize Your Brows. 

“I am 55, with barely there brows. Trust me, I’ve searched high and low for something that would give me a realistic and high-quality brow finish, in my chosen shade - strawberry blonde. 

I didn’t think I’d ever see my eyebrows as well maintained and present as I did the first time I tried PrimeBrow Pencil in Blonde. You’ve managed to create a product that works like magic for us mature women. Thank you, Prime”

- Serena L.

What do you need to do to flaunt naturally full brows?

With PrimeBrow Pencil - absolutely nothing!

A product that’s perfectly calibrated to always deposit the right amount of true-to-tone Magnetic Pigments™ in the exact thickness that closely mimics real brow hair.

You can’t get this wrong, even if you tried.

So go and explore. Choose from an array of mature-flattering shades. Try detailing you’ve always wanted to but never felt experienced enough to take on.

The world’s your oyster now!

Your Beauty is Our Duty.